Anyday

​

The brief was simple, but significant: create a brand that could carry the group into its next chapter. It needed to reflect where the business had come from, what it had become, and the way the team approached their work.

Early naming directions explored design, legacy, and editorial weight, but through many conversations with founders Tyron Simon, Bianca Marchi, and Ben Williamson, we kept returning to balance: how playful the group could be, how serious it needed to feel, and how to name something with so much history behind it.

The answer became clearer when we looked at what the business meant to the founders. This was never just a job. It was something they lived every day, through service, weekends, weekdays, good days, and hard ones. They would do it any day over anything.

From there, ANYDAY became the name — and more than just a name, it became a reflection of the group’s attitude, energy, and enduring belief in hospitality. It felt strong and descriptive, but restrained enough to always let the individual restaurant names shine.

Anyday is a good day.

​

We knew the ANYDAY logo needed to be simple and bold, but not too loud or at all arrogant. It needed enough confidence to represent the group, while still feeling easygoing, open, and approachable. Most importantly, it needed to outlast any trend.

The beauty sits in the simple things. That thinking led to the subtle customisation in the “Y”, where we integrated the idea of a tablecloth folding over the corner of a table. The letterform carries a gentle drape through its curves, giving the wordmark a small hospitality detail without becoming over-decorated.

It’s a soft gesture, but one that gives the logo its own sense of character — simple, grounded, and built around the idea of the table.

​

​

Once we found the right balance, the system began to take shape across the everyday pieces the brand would live on — business cards, with compliments slips, email signatures, staff manual designs, gift vouchers, function kits and social templates. Each piece helped define how ANYDAY should look, sound and behave as a group.

The result was a flexible but detailed system that gave their growing internal marketing team the tools and parameters to stay consistent, without making everything feel too rigid.

​

From there, the thinking naturally carried into the website. The digital experience needed to bring the full family of venues together, guide users quickly to the right place, and give the ANYDAY team a flexible structure that could continue to evolve over time.

​

ANYDAY needed a website that could do more than simply list its venues. With a growing portfolio of restaurants, bars, and event spaces, the group needed a digital experience that could present each venue clearly while still feeling part of a larger hospitality family, with ANYDAY leading the next chapter.

The site needed to guide users quickly to the right venue, booking path, menu, event space, or enquiry form, while still feeling immersive, polished, and considered.

Behind the scenes, it also needed to be easy for the ANYDAY team to manage, with flexible page structures and content areas that could evolve as menus, events, and venue details changed, as well as the ability to add new venues over time.

​

Making bookings simple involved a lot of questions but the solution presented itself in the simplest manner, part of a footer that was always achored. You always had a way to Find a Table no matter where you were in your explorative journey on the site.

​

The next part of the site evolution was adding a ANYDAY Stories, (what feels like a series) and evolve it into a newsletter. Along with a pop up online store where ANYDAY could sell some of their restaurant merch and also special event limited small batch runs of cocktails seasonally.

​

​

As the identity moved beyond the venue, the system held its shape. Bottled cocktails and small-format applications use the same monochrome palette, typographic rhythm and graphic restraint. Each piece feels connected to the restaurant while working as an object in its own right.

​

"I wanted to write to you and thank you from the bottom of my heart for the amazing website that you have produced. It certainly portrays us as a group in the light that we would like to grow into. It serves us incredibly now and future proofs us for the expansion that is to come. Thank you so much for the journey that we have been on over the last decade & I am so excited about the next venues and their branding together."

— Tyron Simon (Founder)