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Biànca
Brand Identity, Website
Polished but never precious, Biànca’s identity brings warmth, wit and quiet confidence to the Italian dining experience.
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Originally conceived as a small detail for the table, a series of odd and charming hand-drawn characters transformed the coasters into an unexpected ritual of collecting, swapping and conversation.
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Created at a time when nostalgic Italian typography was everywhere, Biànca’s identity deliberately took a quieter and more enduring approach, pairing a polished sans serif with subtle handwritten details to create a flexible visual language that feels refined, spontaneous and distinctly human. Extended across caps, T-shirts and tote bags, the identity carries Biànca beyond the restaurant, translating its understated personality into pieces people genuinely want to wear and keep.
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Sector
Hospitality
Location
Brisbane
Year
2020
From the restrained wordmark to the hand-drawn characters that became an unexpected guest ritual, every part of the identity was designed to reflect Biànca’s balance of refinement and warmth. The result is a brand that feels polished without becoming formal, playful without relying on novelty, and distinctive enough to remain relevant well beyond the visual trends surrounding its launch.
Selected Photography: David Chatfield, Cieran Murphy, Callie Marshall,
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