studio@subtitled.com.au —
hôntô
Brand Identity, Packaging, Art Direction
Brand identity for a hidden Japanese dining room in Brisbane’s Fortitude Valley, built around contrast, restraint and a quiet sense of discovery.
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Sector
Hospitality
Location
Brisbane
Year
2017
Brand identity for a hidden dining room in Brisbane’s Fortitude Valley.
hôntô is built around contrast, restraint and a sense of discovery. The identity draws from the deep, charred texture of shou sugi ban, shaping a monochrome system that feels quiet, tactile and precise.
Across logo, print, pattern, packaging and motion, each element was designed to sit within the atmosphere of the restaurant — not above it.
