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Rung
Brand Identity, Art Direction, Website
Rooted in the Vietnamese word for “forest”, Rung’s identity brings together playful energy, natural texture and a refined hospitality experience.
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Sector
Hospitality
Location
Brisbane
Year
2026
Rừng means “forest” in Vietnamese, which became the starting point for an identity built around texture, movement and atmosphere. Designed to feel fun and casual, yet refined enough for a considered dining experience, the brand balances high energy with polish through a scribbled Vietnamese sun bear, textured forest imagery and a bold typographic system.
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