Rung
Brand Identity, Art Direction, Website
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“
"sub_titled did an incredible job bringing the Rung brand to life. He created something bold, distinctive and true to who we are — helping us stand out in a very saturated market. From the branding to the overall creative direction, every detail feels considered and elevated. We’ve had constant compliments on the brand since launch and couldn’t be happier with the result."
— Tiffany Nguyen (RUNG)
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Sector
Hospitality
Location
Brisbane
Year
2026
Rừng means “forest” in Vietnamese, which became the starting point for the identity.
A Vietnamese restaurant designed to feel fun and casual, yet still refined enough for special occasions. The branding challenge was how to balance high energy and personality without it starting to feel cheap.
We solved this by introducing a scribbled, stylised silhouette of a Vietnamese sun bear mid-run. It adds character and movement without becoming overly literal or mascot-esque.
Layered with textured forest imagery and a bold, confident typographic system, the identity feels expressive but considered.