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Rừng means “forest” in Vietnamese, which became the starting point for the identity.

A Vietnamese restaurant designed to feel fun and casual, yet still refined enough for special occasions. The branding challenge was how to balance high energy and personality without it starting to feel cheap.

We solved this by introducing a scribbled, stylised silhouette of a Vietnamese sun bear mid-run. It adds character and movement without becoming overly literal or mascot-esque.

Layered with textured forest imagery and a bold, confident typographic system, the identity feels expressive but considered.