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Rung
Brand Identity, Art Direction, Website
Rooted in the Vietnamese word for “forest”, Rung’s identity brings together playful energy, natural texture and a refined hospitality experience.
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The signage gives Rung a bold street presence, helping the restaurant hold its place within Fortitude Valley. It creates a memorable arrival point for guests while becoming a recognisable marker for people passing by.
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The website extends Rung’s identity online through a focused single-page experience that feels clear, considered and true to the brand. With menus, bookings and key restaurant details easy to access, it gives customers everything they need without overcomplicating the experience.
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From à la carte and lunch specials to set menus, drinks and wine lists, each format works within the same flexible structure. This gives the Rừng team a practical system that can adapt as the offering changes, while keeping the brand clear, consistent and hard to break.
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"sub_titled did an incredible job bringing the Rung brand to life. They created something bold, distinctive and true to who we are — helping us stand out in a very saturated market. From the branding to the overall creative direction, every detail feels considered and elevated. We’ve had constant compliments on the brand since launch and couldn’t be happier with the result."
— Tiffany Nguyen (RUNG)
Sector
Hospitality
Location
Brisbane
Year
2026
Rừng means “forest” in Vietnamese, which became the starting point for an identity built around texture, movement and atmosphere. Designed to feel fun and casual, yet refined enough for a considered dining experience, the brand balances high energy with polish through a scribbled Vietnamese sun bear, textured forest imagery and a bold typographic system.
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