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Sì Baby was designed to sit between a neighbourhood favourite and a place worth celebrating. The brief called for something a little loud, a little refined — playful enough to feel alive, but structured enough to hold up through busy services and repeat visits. That balance shaped a flexible identity spanning hand-drawn assets, digital menus, social templates and a considered website experience. The result is a brand that feels bright and expressive on the surface, but practical and durable underneath, built for the rhythm of hospitality.