top of page
Sì Baby
Brand Identity, Art Direction, Website
Creating a vibrant Italian pizzeria and pasta restaurant for Moreton Bay locals — equally at home hosting a weekday pasta night or a milestone celebration.
“
“
“
The brand needed to feel refined enough for its beautiful Newport Marketplace waterfront setting, but playful and approachable enough to become a weekly pizza and pasta and drinks ritual for locals. Everything was designed to work seamlessly across menus, takeaway packaging, signage, social content and the everyday pace of service.
“
“
“
“
A custom bubble-letter wordmark gave Sì Baby its distinctive voice, while a playful wine bottle mascot brought humour and personality to the identity. Spinning a pizza with its eyes closed in total satisfaction, the character became a memorable expression of the brand’s love of good food.
“
“
“
"The website looks fantastic. People are definitely commenting on it. It really complements the branding you have worked on."
— Andreja Bitomsky (Founder, Si Baby)
Sector
Hospitality
Location
Morton Bay
Year
2022
Sì Baby is a waterfront Italian pizzeria and pasta restaurant created for Newport Marketplace and its local community. The identity combines a custom bubble-letter wordmark, bold colour and a playful wine bottle mascot to create a brand that feels lively, approachable and distinctive. Rolled out across menus, takeaway packaging, signage, social content and the website, the system was built to support both everyday dining and bigger celebrations.
bottom of page