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Spin Off Festival
Art Direction, Brand Identity, Campaigns
A loud, playful campaign identity for Spin Off Music Festival, created with Secret Sounds and Five Four Entertainment for rollout across digital, social, print and motion.
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Eyeballs, eyeballs and more eyeballs.
A festival identity we worked on for Secret Sounds in 2023. We had the freedom to get a bit weird with it, but balanced it out with bright colour and clean vector graphics to find the sweet spot. Taking cues from Adelaide Showground, the ferris wheel became the starting point and carried through the whole world. A fun one to build out across animation, merch and the wider campaign.
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A style guide that helps keep the chaos in check. A clear and practical system designed to help all marketing partners keep the campaign consistent across every touchpoint.
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Scope
Art Direction
Brand Identity
Campaigns
Sector
Music
Location
Adelaide
Year
2023
For Spin Off Festival, presented by triple j, we worked with Secret Sounds and Five Four Entertainment to develop a loud, playful campaign identity that could roll out across digital, social, print and motion. The result was a high-energy visual system with a bold graphic language, built to feel youthful, memorable and instantly recognisable.
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