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Taste Port Douglas
Brand Identity, Art Direction
A refreshed brand identity and campaign system that captured the festival's unique blend of world-class culinary talent, tropical luxury and intimate experiences.
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Custom illustrations were developed throughout the campaign to reflect the spirit of the festival itself — colourful, expressive and full of personality. They became a versatile collection of assets that added distinction across every stage of the rollout.
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From headline events and chef appearances to daily schedules and venue information, the festival guide and map became an essential part of the visitor experience. Designed to make navigating the program as simple as possible, the guide brought together key information in a clear and intuitive format.
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"So happy! Everything looks so next level good and everything has been so organised, it’s made my life so much easier."
— Reina Patrick (Founder, Taste Port Douglas Festival)
Sector
Lifestyle
Location
Port Douglas
Year
2025
Taste Port Douglas 2025 was an opportunity to evolve an established festival while preserving the qualities that make it so loved. Through strategy, identity, illustration and campaign rollout, we created a brand system that felt more premium, more distinctive and more reflective of the world-class experience waiting in Port Douglas.
Photography: Micah Hart
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