tomtom (QPAC)
Brand Identity, Naming, Art Direction
The opportunity wasn’t to redesign a logo. It was to rethink the role hospitality could play within Queensland Performing Arts Centre (QPAC).
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Sector
Hospitality
Location
Brisbane
Year
2024
tomtom is a brand built on rhythm, repetition and experience. From naming and identity through to menus, signage and tableware, every element was designed to work together as part of a cohesive hospitality experience — one that balances the energy of South-East Asian dining with the architectural presence of QPAC.